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Return to mollprinting.com.

MOLL PRINTING CO. PRESENTS
APR
2
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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A Message from Mike Moll
The Way I See It
 

Do you ever find yourself thinking about your goals but decide to put them off until tomorrow?

It is surprising how quickly time passes. What was once tomorrow can soon become months, years, or even decades. As time passes, it can become easier to find excuses, such as getting older, for not pursuing our goals. However, age should not be a reason to give up on your dreams. Instead, it should motivate you to take action and start working towards achieving your goals.

Here’s the way I see it: The best time to plant a tree was 20 years ago. The next best time is today.

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Idea of the Week
How “Category Creators” Inspire and Empower Customers
THINK BIGGER WITH YOUR NEXT DESIGN

If a picture paints a thousand words, a stellar design is loaded with personality, sensory experiences, and paradigm-shifting ideas.

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Rather than focusing solely on building an image, some design strategists suggest that carving out a unique niche is more valuable. These visionary individuals, known as category creators, are like "missionaries" who envision markets as they could be, introducing fresh ideas and experiences while guiding others toward new possibilities.

Instead of viewing the profit pie as having limited slices, category creators produce net-new resources—innovative assets and ideas entirely novel to the market—and boldly share a vision for a future that's not quite visible to others.

Think Bigger with Your Next Design

As you aspire to design striking ads, websites, or print marketing pieces, ponder these questions:

  • What is the niche your business "owns?"
  • What are you on a mission to do? How are you creating brand-new, never-before-done resources or opportunities that will fundamentally change people's experiences?
  • Do your marketing pieces reflect this?
  • How will your designs create a sense of wonder about reality as it "could be?"

Here are three real-world applications:

1. Instead of fighting over a "one pot at a time" coffee market share, Keurig generated billions by offering the single-serve freedom of a personalized cup. 472-Coffee.jpg

2. Rather than battling for an inch of the cut-throat hotel industry, Airbnb unlocked real-estate sharing and revolutionized travel.

3. Breaking out of the personal computing market, Apple embodied the essence of category creation with its iconic "Think Different" campaign.

Learning from Apple's Evolution

Consider Apple's evolution from a focus on computers to broader technology. During this time, its branding entered an awkward stage. PowerBooks, iPods, and other products had a monochrome logo. Meanwhile, iMac designs and their operating systems were more colorful and translucent.

In 2007, as Apple sought to forge an industry-transforming identity, it brought flat and flashy together with a chrome logo. Apple used the logo online, in print and advertising campaigns, and on every product. The clean, minimalist concept communicated the essence of Apple's growing category dominance: its products were pristine and elite in form and function.

Communicating Category Creation in Your Designs

To communicate the spirit of category creation in your designs, try these angles:

1. Celebrate and share greatness and beauty. The initial success of TOMS shoes came from elevating Argentina's national shoe and pairing it with philanthropic enterprising.

2. Give customers the power of choice. Just as Keurig puts possibilities in customers' hands, how can your design inspire and empower people to enjoy something perfectly tailored to their preferences?

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3. Highlight messages that inspire and create abundance. Uber created income for drivers everywhere by sharing its profitable niche with millions of car owners. Its vision? To "ignite opportunity by setting the world in motion."

Meaningful categories propel meaningful companies. Design yours today!

See more great ideas like this!
Click here to visit the Moll Printing Co. - Ideas Collection.
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MARKETING
Marketing Tip
Headshot Marketing Tips
BUILD TRUST AND CONNECT WITH YOUR AUDIENCE

Faces are powerful marketing tools. Your photo is often the first interaction potential clients will have with you or your business. A professional headshot can help you build trust and connect with your audience.

Here are a few tips to consider when planning for your next professional headshot:

  • Dress like you would for a job interview.

  • Wear neutral or dark, solid-colored clothing. Avoid bright colors and printed patterns unless layered under a jacket or used as an accent, such as a tie or pocket square.

  • The viewer’s attention is always drawn to the skin. Wear long sleeves to keep the focus on your face.

  • Button-up shirts appear more professional than polo shirts.

  • Avoid wearing logos and graphics unless they are your company logo.

  • Practice posing in the mirror before your photo session to find your best pose.

  • Update your headshot every couple of years. Your headshot should represent the current you, so this timing could vary if your looks or hairstyle changes dramatically.

If you’d like to see examples using professional headshots in print marketing, we are here to help! Give us a call or send us an email today.

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Uncommon Product
Pocket Flyer
SHOWCASE YOUR BUSINESS WITH POCKET FLYERS

A pocket flyer is a one-page document that features a handy built-in pocket that you can use to organize supplemental marketing materials.

Pocket flyers are a great way to showcase your business. You can creatively design the front and back of the flyer to provide an overview of your business, including contact information, social media links, QR codes, promotions, and other relevant details.

When it comes to creating a pocket flyer, you have endless options to choose from. You can select from a wide variety of paper stocks, textures, and colors to match your style or branding. You have several choices for the shape and size of the pocket, such as an angled, vertical, wavy, or half-pocket. You may also include slits to feature a business card and add finishing touches like an embossed or foil-stamped logo.

If you’d like help creating the perfect pocket flyer for your business, call us today!

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Tech Tip
Quick Parts in Outlook
ENSURE CONSISTENCY AND ACCURACY IN YOUR EMAILS

Quick Parts is a handy feature in Microsoft Outlook that saves you time by allowing you to store reusable chunks of content and add it quickly to your emails.

To create Quick Parts in Outlook, start a new email message and add your desired text and graphics, formatted as you want to save them. Highlight the content you want to store and click Insert > Quick Parts > Save Selection to Quick Part Gallery. Then, give your building block a unique name and leave the other fields in their default values.

When you are ready to add a Quick Part in future emails, insert the cursor in your email message where you’d like the content to appear. Then go to Insert > Quick Parts and click the content block you want to add. You may add multiple Quick Parts to any email.

Let us know if you’d like time-saving tips on your next printing project! We look forward to hearing from you.

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Fun@Work

Spotlight Recipe

Ashley's Amazing Apple Butter

Did You Know?

Say Cheese!

Printing Quiz

When your printer refers to a border, they really mean...

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